The Global Ethylene Vinyl Acetate Market
is projected to be worth USD 9.71 Billion by 2020, registering a CAGR of 3.5%
between 2015 and 2020.
The major manufacturers such as The Dow Chemical Company (U.S.), ExxonMobil
Corporation (U.S.), LyondellBasell Industries NV (Netherlands), E.I. du Pont de
Nemours & Co. (U.S.), Celanese Corporation (U.S.), Arkema S.A. (France),
among others are profiled in this report.
These companies have adopted both
organic and inorganic growth strategies such as expansion, merger &
acquisition, joint ventures & collaborations, and new product launches.
E.I. du Pont de Nemours & Co. (U.S.), ExxonMobil Corporation (U.S.),
and LyondellBasell Industries NV (Netherlands) are the most active players in
the EVA market.
These companies witnessed the highest strategy adoptions amongst other players
in the global EVA market, of the total activities from 2010 to 2015.
E.I. du Pont de Nemours & Co.
(U.S.) is the most active player in the EVA market. It accounted for the
largest share of all the developmental activities undertaken in the EVA market.
The company increased its EVA
production capacity in Asia-Pacific by entering into a joint venture with Beijing Hua Mei Polymer Company Co. Limited Ltd. (China).
In addition, the company also started the production of EVA at the Beijing plant in China, and thus
increased its presence in the Asia-Pacific region.
Another company that has established
a strong foothold in the EVA market is ExxonMobil Corporation (U.S.). The
company is focused on organic growth strategies and has enhanced its product
portfolio by launching a sustainable product for packaging operation having
100% Nexxstar EVA in the core layer.
Though the EVA market is gaining
importance at a good pace, but few factors are restraining the growth of EVA
market. The introduction of low density polyethylene (LDPE), as a substitute
product is the major restraint towards the growth of EVA market. LDPE
comparatively being low cost possesses nearly the same properties as EVA and is
fit for applications such as packaging, injection molding, and film
applications.
Expansion is the key strategy adopted
by industry players to boost their growth in the EVA market.
This strategy accounted for a share of 40.0%, between 2010 and 2015, of all
growth strategies adopted.
The market for EVA is fragmented
which includes different end-use industries using EVA for varied range of
applications. Rising demand for EVA from the footwear & foams industry and
new product developments by the market players are paving the way to cater the demand
from the customers.
Besides expansion, companies adopted
the strategy of new product launches by developing new grades of EVA to expand
their product portfolio. This strategy accounted for 20.0% of all developments
occurred from 2010 to 2015. The key players have also invested in acquiring
other EVA players.
In addition, the companies are entering into
joint ventures and collaborations from last three years. This strategy also
accounted for 20.0% between 2010 and 2015.
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Asia-Pacific was the most active
region between 2010 and 2015, in terms of strategic initiatives. Expansion was
the most preferred strategy in this region. The companies such as
LyondellBasell Industries NV (The Netherlands) and E.I.
du Pont de Nemours & Co. (U.S.) made several expansions in the
region to increase their market share and serve the customers better.
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