Expansion is the key strategy adopted by industry players to boost their growth in Ethylene Vinyl Acetate Market
Expansion is the
key strategy adopted by industry players to boost their growth in the EVA
market. This strategy accounted for a share of 40.0%, between 2010 and
2015, of all growth strategies adopted.
The market for
EVA is fragmented which includes different end-use industries using EVA for
varied range of applications. Rising demand for EVA from the footwear &
foams industry and new product developments by the market players are paving
the way to cater the demand from the customers.
Besides
expansion, companies adopted the strategy of new product launches by developing
new grades of EVA to expand their product portfolio. This strategy accounted
for 20.0% of all developments occurred from 2010 to 2015. The key players have
also invested in acquiring other EVA players.
In addition, the companies are entering into
joint ventures and collaborations from last three years. This strategy also
accounted for 20.0% between 2010 and 2015.
Asia-Pacific was
the most active region between 2010 and 2015, in terms of strategic
initiatives. Expansion was the most preferred strategy in this region. The
companies such as LyondellBasell Industries NV (The Netherlands) and E.I. du Pont de Nemours & Co. (U.S.) made
several expansions in the region to increase their market share and serve the
customers better.
The major
manufacturers such as The Dow Chemical Company (U.S.), ExxonMobil Corporation
(U.S.), LyondellBasell Industries NV (Netherlands), E.I. du Pont de Nemours
& Co. (U.S.), Celanese Corporation (U.S.), Arkema S.A. (France), among
others are profiled in this report.
These companies
have adopted both organic and inorganic growth strategies such as expansion,
merger & acquisition, joint ventures & collaborations, and new product
launches.
E.I. du Pont de
Nemours & Co. (U.S.), ExxonMobil Corporation (U.S.), and LyondellBasell
Industries NV (Netherlands) are the most active players in the EVA market. These
companies witnessed the highest strategy adoptions amongst other players in the
global EVA market, of the total activities from 2010 to 2015.
E.I. du Pont de
Nemours & Co. (U.S.) is the most active player in the EVA market. It
accounted for the largest share of all the developmental activities undertaken
in the EVA market.
The company
increased its EVA production capacity in Asia-Pacific by entering into a joint
venture with Beijing
Hua Mei Polymer Company Co. Limited Ltd. (China). In addition, the company
also started the production of EVA at the Beijing plant
in China, and thus increased its presence in the Asia-Pacific region.
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Another company
that has established a strong foothold in the EVA market is ExxonMobil
Corporation (U.S.). The company is focused on organic growth strategies and has
enhanced its product portfolio by launching a sustainable product for packaging
operation having 100% Nexxstar EVA in the core layer.
Reference:
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