Rising developments in the packaging industry and improved characteristics over conventional plastics and elastomers are fuelling the growth of plastomers market
New product development and
expansions were the key strategies adopted by the industry players to achieve
growth in the global plastomers market between 2013 and 2015. These two
strategies together accounted for the largest share of all the strategies
adopted by the market players.
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The growing popularity of
plastomers over conventional polymers in various applications plays a
significant role in driving the market. The increasing growth in the packaging
industry and improved characteristics over conventional plastics and elastomers
are driving the growth of plastomers in the packaging applications. These
market drivers have encouraged the companies to adopt various growth strategies
in the plastomers
market.
Some of the leading plastomers
manufacturers, such as The Dow Chemical Company (U.S.), Saudi Basic Industries
Corporation (SABIC) (Saudi Arabia), Borealis AG (Austria), Mitsui Chemicals
(Japan), LG Chem Ltd. (South Korea), ExxonMobil (U.S.), Sumitomo Corp. (Japan),
SK Group (South Korea), Plastomer Corp. (U.S.), and Alpha Group (India) are the
key players in the market that adopted different strategies to grow and remain
competitive in their businesses, globally.
Besides new product development and
expansions, companies adopted the strategy of joint ventures, mergers &
acquisitions, partnership & collaborations, and agreements to expand their
market share and distribution network. These strategies also accounted for a
small share of the total number of growth strategies adopted by the players in
the global plastomers market between 2013 and 2015.
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Key companies such as The Dow
Chemical Company (U.S.), Borealis AG (Austria), and Mitsui Chemicals Inc.
(Japan) are the most active players in the global plastomers market.
Between 2013 and 2015, The Dow Chemical Company, a global
market player in the plastomers market, launched several new products under the
brand name of ENGAGE and ELITE AT. During the same time frame, the company also
constructed a new ethylene production facility in Texas, U.S. with an objective
to expand its performance plastics products that includes ELITE enhanced
polyethylene, new specialty low density polyethylene, and NORDEL metallocene
EPDM.
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Other developments between 2013 and
2015 include development of new and enhanced plastomers for the packaging
industry, expansions by Borealis AG, Mitsui Chemicals Inc., and Alpha Group,
and acquisition of DEXPlastomers by Borealis AG.
Reference:
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