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High Demand for Pressure Sensitive Adhesives in Asia-Pacific


The Pressure Sensitive Adhesives (PSA) Market was valued at USD 7.87 billion in 2015 and is projected to reach USD 11.22 billion by 2021, at a CAGR of 6.1% between 2016 and 2021. The increasing demand for PSAs from varied end-use industries, such as packaging, automotive & transportation, and electronics, electrical & telecommunication is driving the growth of the PSA market. Increasing applicability of PSAs in tapes and labels and the ability of PSAs to dampen vibration and inhibit corrosion are additional factors propelling the demand for PSAs among varied end-use industries.

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The report analyzes the key growth strategies adopted by market players between 2011 and 2016. Henkel AG & Co. KGaA (Germany), 3M Company (U.S.), The Dow Chemical Company (U.S.), Avery Dennison (U.S.), Ashland Inc. (U.S.), and H.B. Fuller (U.S.) are leading players in the PSA market.
The Dow Chemical Company operates its PSA business under its infrastructure solutions segment. The company launched Robond L95D, a pressure sensitive aqueous solution for medical and specialty tapes in March 2011. In November 2012, the company invested in a new lab-scale equipment to accelerate technological developments in the PSA market.
Growth in this market is mainly attributed to the increasing demand for PSAs from varied end-use industries such as packaging, automotive & transportation, and electronics, electrical and telecommunication. Properties such as high tack and resistance to peel & sheer are responsible for the extensive use of PSA labels. PSA tapes are also widely used across varied end-use industries, owing to their ability to dampen vibrations and inhibit corrosion as well as provide superior bonding and enhance aesthetical properties of products.

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The labels segment is the fastest-growing application segment of the PSA market, in terms of volume and value. This is due to increasing usage of labels in the packaging, medical & healthcare, and automotive & transportation end-use industries. Electronics, electrical & telecommunication is the fastest-growing end-use industry, in terms of volume and value. This is due to the increasing applicability of PSAs in integrated circuits, electronic components, and insulating tapes.

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