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New product launch, agreement, expansion, acquisition, and partnership are the key development strategies adopted by the leading players for the growth of the High Performance Pigments market

 

HPPs Market by Type (Organic, Inorganic, and Hybrid), Application (Coatings, Plastics, Inks, Cosmetics), End-use Industry (Automotive & Transportation, Construction & Infrastructure, Printing, Industrial), and Region - Global Forecast to 2024

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The coatings application is expected to account for a major share of the HPPs market in terms of value and volume during the forecast period.

Coatings are the major application in the HPPs market owing to wide-scale application in many end-use industries such as automotive & transportation, construction, and industrial, as these pigments not only offer color but also enhance their sustainability. The use of HPPs in coatings application imparts high insolubility, color strength, heat stability, weather, and light fastness properties, which are of crucial importance in various end-use industries.


The automotive & transportation industry is expected to be the fastest-growing end-use industry for the HPPs market.

The HPPs find major applications in coatings for cars, trains, aircraft and ships. Despite the turmoil in the automotive industry, there is a broad scope for HPPs from the growth of next-generation vehicles and developing transport systems, globally. HPPs would be used in high-end luxury cars, battery electric vehicles, and plug-in electric vehicles. They would also be used in trains, aircraft, and ships during the forecast period.     

The major manufacturers profiled in this report are BASF SE (Germany), Clariant (Switzerland), DIC Corporation (Japan),Ferro Corporation(US), Lanxess (Germany), Heubach GmbH (Germany), Venator Materials  PLC (UK), Sudarshan Chemical Industries Limited (India), Atul Ltd. (India), Synthesia A.S. (Czech Republic). These companies have adopted various organic and inorganic growth strategies. For instance, in April 2019, Clariant (Switzerland), launched the first bio-based version of pigment-Red 254. The pigment will be used mostly for automotive coatings. The new product launch aims to increase the market share of the company in the HPPs market.

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Clariant (Switzerland), is the second-largest player in the HPPs market. The company is engaged in the business of developing, manufacturing, distributing, and selling a wide range of specialty chemicals including HPPs. The company operates in various regions including Europe, APAC, North America, Latin America, and MEA. In April 2019, Clariant launched the first bio-based version of pigment-Red 254. The pigment will be used mostly for automotive coatings

 

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